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The Real Estate Commission: A Guide to Who Pays, How Much, and More

April 15, 2019

real estate commission

iStock/Juanmonino

If you hire a real estate agent to help you buy, sell, or rent a house, this professional gets paid through a real estate commission. So how much do you pay, and what for? Is there any wiggle room to negotiate this fee?

As a real estate agent myself, allow me to tell you firsthand everything you need to know about real estate commissions, from who pays to how much to where that money goes.

How much is a real estate commission?

Rather than getting paid hourly or weekly fees, most real estate agents earn money only when a real estate deal goes through.

While there are some real estate agents who will charge a flat fee for their services, most charge a percentage of the sales price of the home once the deal is done. That exact percentage varies, but the commission is typically 5% to 6% of a home’s final sales price. On a $200,000 home, a 6% commission would amount to $12,000.

Granted, this may seem like a serious chunk of change, but keep in mind that no one makes off with the whole amount! Plus, real estate agents don’t see a dime until a buyer finds a home she loves, the seller accepts the offer, and all parties meet at the closing table. That process can mean weeks or months of work.

Who pays the commission?

Generally, the home seller pays the full commission for the services of both their own listing agent and the buyer’s agent (assuming the buyer has one).

Buyer’s and seller’s agents typically split the commission. So if a home sells for $200,000 at a 6% commission, the seller’s agent and buyer’s agent might split that $12,000, and each receive $6,000.

However, the commission split varies from one agent to another, with new agents sometimes earning a smaller percentage of the commission than experienced agents who sell more homes or more expensive properties.

What is dual agency?

So what happens if an agent represents the buyer and the seller? In that case, the agent becomes a “dual agent” and gets paid both commissions. (Talk about a big payday!)

However, because it puts them in a sticky position of having to work for both the seller and the buyer, many agents don’t practice dual agency—and some states don’t even allow it. I believe it creates a conflict of interest. After all, clients hire me to represent their best interests. How can I do that when I’m sitting on both sides of the table?

What does a real estate agent commission cover?

Though people certainly have the option of selling (or buying) their house without a real estate agent, agents provide clients a wide range of services, including helping you price your home, marketing it (on the multiple listing service, social media, and other venues), negotiating with home buyers, and ushering the home sale through closing.

As trained experts, real estate agents can help you fetch top dollar for your house and put out fires—while also alleviating some of the stress that comes with selling a home. (It’s no picnic!) I might be biased, since I’m an agent myself, but great ones earn their keep.

Want proof? Just look at the numbers: A recent survey found that the typical “for sale by owner” home sold for $190,000, compared with $249,000 for agent-assisted home sales, according to the National Association of Realtors®. That’s in line with a recent survey from Keeping Current Matters that found that homes listed for sale with a real estate agent sell for $46,000 more on average than FSBO houses. Perhaps that explains why 92% of home sellers use an agent to sell their house.

Is a real estate agent commission negotiable?

Though 5% to 6% tends to be the norm, commission standards can vary from state to state and among brokerages. Still, there are no federal or state laws that set commission rates—meaning commission is negotiable.

In other words, if you’re a home seller, you can certainly ask your agent to reduce their commission, but be aware that he is not obligated to do so.

A factor to consider: Because the marketing dollars for a property generally come from the agent’s commission, a lower commission could mean less advertising for your house.

That being said, it doesn’t hurt to ask for a lower commission. Most agents won’t take offense, and the worst case is they say no. Or, if you’re truly tight on cash—say, because you’ve maxed out your budget buying your next home—you could opt for a transactional agreement, in which the listing agent will help you set an asking price, facilitate communication between you and the buyer, write the contract, and move the process along to closing for a flat fee or lower commission, but you won’t receive the agent’s full services. It’s not ideal, but it’s the right route for some people. However, not all agents offer transactional agreements, so you may have to shop around to find one.

Bottom line: It is likely that buying and selling a home will be the biggest financial transactions of your life, so be sure you find an agent that you trust will do a great job. This is not the time to shop solely on price.

What else do I need to know about commissions?

All of the details about a real estate agent’s commission (and any transaction fees the agent charges) should be outlined in the contract that you sign when you hire an agent. This is typically referred to as a listing agreement, and it also specifies how long the agent will represent you. (Generally, listing agreements last 90 to 120 days.)

Also keep in mind that there are some exceptions. For instance, rental agents work differently from purchase agents. It’s usually the landlord’s job to pay the rental agent’s fee, but that’s not set in stone. In New York City, for example, tenants often pay the rental agent’s commission. It’s up to the landlord and the tenant to decide who pays the rental agent’s fee.

Furthermore, commission is usually higher when selling a vacant lot (anywhere from 10% to 20%), since selling land often takes longer and requires more marketing dollars. Some auctions charge home buyers a 5% “premium,” or commission.

As a seller, you want a real estate agent who can broker the best sales price and terms for you, but good agents aren’t cheap. As with most things in life, you get what you pay for.

Michele Lerner contributed to this report.

The post The Real Estate Commission: A Guide to Who Pays, How Much, and More appeared first on Real Estate News & Insights | realtor.com®.

8 Habits All Successful Home Sellers Have in Common

January 7, 2019

iStock; realtor.com

What’s the secret of selling your home fast, and for top dollar? Keeping your house looking fantastic, of course! To achieve that, most successful home sellers have certain key habits in common, whether it’s clearing out their mail pile every day or doing a monthly deep clean.

So if you’ve resolved to sell your home this year, listen up: Here are the best habits you can adopt to proactively maintain your home all the way to a successful sale.

Daily: Tidy up

When your home is on the market, it’s best to always have it “show-ready,” which means in tiptop shape, since buyers love an impeccably clean house.

“I recommend my clients create a daily checklist of what to quickly tidy up before they leave for the day, so they can be prepared for last-minute showings,” says Jessica Creel, a real estate professional in Phoenix. The checklist will help you get into the habit of making sure beds are made, clutter is put away, countertops are wiped down, blinds are left open, and fliers are left on the table.

Daily: Respond to offers

Successful sellers are in the habit of responding to offers quickly. “It’s very important to strike when the iron is hot,” says Bruce Ailion, a real estate professional at Atlanta’s Re/Max Town and Country. “Buyers get antsy when their offer isn’t responded to and begin to doubt it, because so much of real estate is emotional.”

Prepare yourself by figuring out in advance what you will and won’t accept. This includes the lowest offer you will take and what contingencies you’ll allow.

Weekly: Build buzz

Make it your mission to broadcast to friends far and wide that your home is for sale. This means promoting your listing on social media—not just once, but every week—and through good, old-fashioned gabbing. After all, you never know which friend of a friend is looking for a new home.

Weekly: Do a deep clean inside and out

Pick a day each week to do a deep clean of your home, to keep the daily maintenance to a minimum. If you have a pet, this might include a weekly refreshing of carpets and upholstery that may harbor unpleasant smells.

Monthly: Purge your closets and cabinets

“When a client approaches me about wanting to list their home, the first thing I tell them to do is go through closets and get in the habit of donating unwanted items every month,” says Beverly Burris at William Means Real Estate in Charleston, NC. “Closet and storage space is extremely important to buyers, and a seller needs to make them look as spacious as possible.” Getting into the habit of eliminating clutter will make it easier for you to keep your closets show-ready.

Monthly: Maintain your exterior

Establish the routine of ensuring your home’s stellar appearance by replacing outdoor light bulbs and cleaning the front porch. Freshen up exterior paint, get a professional window-cleaning and plant new landscaping if needed. “Most buyers fall in love with a house before they even enter,” says Molly Lasater, an agent in Midland, Texas, at soldwithmolly.com, so this area is especially important to maintain on a regular basis.

Monthly: Sit down with your real estate agent

Even though you’ll regularly be in touch with your real estate professional on the progress of your home sale, get in the habit of having a monthly review. You’ll want a breakdown of the activity going on in your neighborhood and on your property in particular. This will keep you alert to anything that needs to be recalibrated, such as changing the price or marketing if you aren’t seeing the results that you would like, says Burris. The routine of checking in can also help drive an overall strategy to sell your home.

Annually: Make sure your home is in good repair

Once you know a sale is in your future, it’s time to get a presale home inspection, so you can get in the habit of keeping your property in shape until you list it. An inspection will allow you time to make any major repairs, meaning that you’ll be able to keep the negotiation power on your side instead of the buyer’s, says Shawn Breyer of Atlanta’s Breyer Home Buyers.

If you choose to forgo an inspection, a good rule of thumb is to replace mechanicals if they have reached 75% of their life expectancy. For example, if your water heater’s life expectancy is 10 years, you should replace it if it’s seven years or older.

All these habits add up to one thing—demonstrating pride of ownership. After all, you only get one chance to make a first impression.

The post 8 Habits All Successful Home Sellers Have in Common appeared first on Real Estate News & Insights | realtor.com®.